The title would lend itself to demonstrating something overly dramatic is going to happen in this article. Honestly, that was by design to get you to read this. But why? Well, you’re already reading so settle in for a minute and I’m going to talk to you about a lot of misinformation out there when it comes to ceramic coatings. This will be one of the realist articles you have ever read about ceramic coatings and their benefits. Buckle up and enjoy.
Ceramic coatings have been on the market over 10 years now. When they first came out no one knew what they were. Consumers are more confused now then before, but why? The problem is all the misinformation and misleading advertisements out on the market. I’m going to go through several of these common sights as well as the true features and benefits of a coating.
We have all seen the ads. The car gets smacked with a lighter, lit on fire, smashed with a shopping cart and it all wipes right off no problem! This is the beginning of that postulation creation. These ads never point out the true value of what the ceramic coating did there. They present the coating as some kind of magical barrier that is resistant to all evil. This is not the case and I’m about to tell you why.
When we look at the features and benefits of most coatings we discover exactly what they are designed to do. Let’s address the lighting the paint of fire first. When we look at the features and benefits we discover the coating is designed to resist industrial fallout, resist acid rain and pollutants, resist corrosive material, and resist heavy solvents. Every one of these features is a resistance, not an all inclusive protection barrier. So, why light the car on fire? What purpose does this serve in demonstrating proper care and chemical resistance? The fact of the matter is, they do it because it gets your attention...that’s it.
Now lets discuss smacking the paint with a lighter or any object. That is one that I will never understand and it is directly marketed towards demonstrating the hardened layer of protection that a coating provides. Sure, a coating provides a hardened layer of protection. Will it be scratch free after this exercise, no! That is something many won’t even mention unless you ask. At New Wave Auto Detailing we are 100% transparent about this aspect of a coating. The benefit is improved protection and add a sacrificial layer. When you smash the coating with a lighter you actually damage the coating. That is kind of the point. You damage the coating and not your paint. A coating is a sacrificial layer of protection. Still don’t believe me? Why would they void your warranty if you use touch washes when the coating can resist being smashed with lighters? Just food for thought.
We also have a lot of advertisements that go around making it look like the vehicle cleans itself. One of the biggest features of a coating is it’s self cleaning ability. The coating stays cleaner, longer because of the ability to self clean. It does this through increased hydrophobics and chemical resistance. Your car’s paint gets clogged up with everyday debris causing it to get dirty much faster. A coating provides resistance to these things. Therefore, when they get wet, they have some self cleaning abilities. Now, this doesn’t mean the coating never needs to be washed. It just means the coating is easier to wash. This also doesn’t mean the coating is water spot proof. That is scientifically impossible if you know what a water spot is. It is literally left over minerals after the water dries. Coatings do have resistance to such deposits in some scenarios, but by no means are they water spot proof.
I’m sure you’re more undecided now then ever as to why you should get a ceramic coating and from who. I mean, everyone wants the truth up front, right? Well, I am here to assure you that washing a coated vehicle is FAR easier than washing an uncoated vehicle. They provide amazing added protection should a mishap happen. They act as a sacrificial layer and allow for these mishaps to be less costly in the long term because they are typically easier to fix. They provide added protection for all environmental contaminants. They keep the vehicle cleaner, longer. They enhance the gloss and appearance like nothing else on the market. They are the best option if you enjoy keeping your vehicle looking its best. They are not designed to put on and hope that it maintains itself. The very design is to make maintenance much easier and create long term protection for the vehicle's surfaces.
While we love applying coatings and have many satisfied customers, we stand out from the crowd by providing an honest representation as to the purpose of a coating.